Privacy Policy

Last Updated: June 2026

1. Our Commitment to Your Privacy

Fresh Bliss respects your privacy and is committed to protecting the personal information you share with us when you visit or transact on freshbliss.in. This Privacy Policy explains what information we collect, how we use it, how we protect it, and your rights in relation to it. This policy has been framed in accordance with the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and other applicable laws of India. By using our Website, you consent to the collection and use of your information as described in this policy.

2. Information We Collect

When you use freshbliss.in, we may collect the following types of information:

  • Personal identification information such as your name, email address, phone number, and delivery address provided during registration or at checkout
  • Payment-related information such as the type of payment method used (we do not store card numbers or banking credentials)
  • Order history, purchase preferences, and browsing behaviour on our Website
  • Device information such as IP address, browser type, and operating system, collected automatically when you access our Website
  • Feedback, reviews, or communications you submit through our Website or by contacting us directly

3. How We Use Your Information

The information we collect from you is used solely for the following purposes:

  • To process and fulfil your orders and arrange delivery to your address
  • To communicate with you regarding your orders, delivery updates, and customer support queries
  • To send you important notices, policy updates, or service-related information
  • To improve the functionality, content, and overall experience of our Website
  • To analyse usage patterns and customer preferences to enhance our product offerings
  • To detect, investigate, and prevent fraudulent transactions or misuse of our platform
  • To comply with legal obligations and respond to lawful requests from government authorities

We will not use your information for any purpose beyond what is described above without obtaining your prior consent.

4. How We Protect Your Information

Fresh Bliss takes the security of your personal information very seriously. We implement reasonable technical and organisational security measures to protect your data against unauthorised access, disclosure, alteration, or destruction. All data transmitted between your device and our Website is encrypted using SSL (Secure Socket Layer) technology. Access to your personal information is restricted to authorised personnel only, on a need-to-know basis. While we take all reasonable precautions, no method of electronic transmission or storage is completely secure, and we cannot guarantee absolute security.

5. Sharing of Your Information

Fresh Bliss does not sell, trade, or rent your personal information to any third party for marketing or commercial purposes. Your information may be shared in the following limited circumstances:

  • With our delivery partners and logistics providers, to the extent necessary to fulfil your order and arrange delivery
  • With our payment gateway partners, for the sole purpose of processing your payment transaction securely
  • With service providers who assist us in operating our Website or conducting our business, under strict confidentiality obligations
  • With government authorities, law enforcement agencies, or courts, where required by law or in response to a lawful request
  • In the event of a business restructuring, merger, or acquisition, where your information may be transferred as part of the transaction, subject to continued protection under this policy

6. Cookies and Website Tracking

Our Website uses cookies, which are small text files stored on your device, to enhance your browsing experience. Cookies help us remember your preferences, keep items in your cart, and understand how visitors use our Website. You may choose to disable cookies through your browser settings; however, doing so may affect certain features or functionality of our Website. By continuing to use our Website, you consent to the use of cookies as described in this section.

7. Your Rights Over Your Information

As a user of our Website, you have the following rights in relation to your personal information:

  • The right to access the personal information we hold about you
  • The right to request correction of any inaccurate or incomplete information
  • The right to request deletion of your account and associated personal data, subject to legal obligations that require us to retain certain information
  • The right to withdraw your consent to marketing communications at any time by writing to us at freshbliss.in@gmail.com

To exercise any of the above rights, please contact us at freshbliss.in@gmail.com with your registered email address and a clear description of your request.

8. Retention of Your Information

We retain your personal information for as long as your account is active or as necessary to fulfil the purposes described in this policy. We may also retain certain information for longer periods where required by applicable law, for the resolution of disputes, or for the enforcement of our agreements. Once information is no longer required, it will be securely deleted or anonymised.

9. Children's Privacy

Our Website is not directed at or intended for use by persons below the age of 18. We do not knowingly collect personal information from minors. If we become aware that personal information of a minor has been collected without verifiable parental consent, we will take immediate steps to delete such information. Parents or guardians who believe their child has provided us with personal information are encouraged to contact us at freshbliss.in@gmail.com.

10. Third-Party Websites and Links

Our Website may contain links to third-party websites for your reference or convenience. This Privacy Policy applies only to freshbliss.in and does not cover the privacy practices of any third-party website. We are not responsible for the content or privacy policies of any linked external website. We encourage you to read the privacy policy of every website you visit.

11. Use of Website Content

All content on freshbliss.in including text, images, logos, product descriptions, and graphics is the intellectual property of Fresh Bliss and is protected under the Copyright Act, 1957 and the Trade Marks Act, 1999. You may access and use the content on this Website for personal, non-commercial informational and shopping purposes only. You agree not to reproduce, distribute, transmit, modify, or exploit any content from this Website without the prior written consent of Fresh Bliss. Unauthorised use of our content may result in civil or criminal liability under applicable Indian law.

12. User-Submitted Content

If you submit product reviews, feedback, images, or any other content on our Website, you grant Fresh Bliss a non-exclusive, royalty-free, perpetual right to use, publish, display, and distribute such content across our platforms in connection with our business. You are solely responsible for the accuracy and legality of any content you submit, and you confirm that such content does not infringe the rights of any third party. Fresh Bliss reserves the right to moderate, edit, or remove any user-submitted content that is unlawful, misleading, defamatory, or inappropriate.

13. Marketing Communications

With your consent, Fresh Bliss may send you promotional emails, SMS messages, or WhatsApp notifications about new products, special offers, and events. You may opt out of receiving marketing communications at any time by clicking the unsubscribe link in our emails or by contacting us at freshbliss.in@gmail.com. Please note that opting out of marketing communications will not affect transactional messages related to your orders.

14. Changes to This Privacy Policy

Fresh Bliss reserves the right to update or revise this Privacy Policy at any time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy periodically. Your continued use of our Website after any changes constitutes your acceptance of the updated policy.

15. Disclaimer

All content and services on freshbliss.in are provided on an "as is" basis. While Fresh Bliss makes every effort to ensure the accuracy and reliability of the information on this Website, we do not provide any warranty, express or implied, regarding the completeness, accuracy, or fitness for any particular purpose of the content on this site. Fresh Bliss shall not be liable for any direct or indirect loss arising from your reliance on the information provided on this Website.

16. Governing Law

This Privacy Policy is governed by and construed in accordance with the laws of India. Any disputes arising out of or in connection with this policy shall be subject to the exclusive jurisdiction of the competent courts at Chennai, Tamil Nadu, India.

17. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or the handling of your personal information, please contact us at:

Fresh Bliss Crown Center, 75/1, Landons Road, 1st Floor, Kilpauk, Chennai – 600 010 Email: freshbliss.in@gmail.com Phone: +91 96000 48302 Business Hours: Monday to Saturday, 9:00 AM to 6:00 PM IST